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Discover our latest articles about digital marketing, branding, and web design. We share tried and tested strategies, inspiring ideas, and practical tips to keep your business successful online.
Google Analytics 4 replaces Universal Analytics with an event‑based model. Swiss SMEs must understand its new metrics, cross‑device tracking, AI‑powered insights, privacy‑friendly design, and proper setup to avoid data gaps and optimize their online marketing.
How companies can Combine Data Protection and Personalization in Digital Marketing to Build Trust and Remain Effective at The Same Time.
AI in Customer Service: How Companies Can Combine Chatbots and Human Interaction to Increase Efficiency and Customer Satisfaction.
How to Identify Dubious Marketing Agencies and Rely on Realistic Promises to Achieve Sustainable Success.
Webdesign 2025 focuses on personalization through AI, interactive narrative techniques, dark mode as a standard, 3D designs for immersive experiences and microinteractions to improve user experiences and intensify interaction with websites.
Tradition vs. Innovation - How modern no-code solutions are changing the rules of the game — and why many established names can't keep up
The temptation is great: With cheap DIY tools, many entrepreneurs believe they can create their own company website and save money in the process.
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