Baarer Limousine Service — More inquiries through website relaunch

Problem

The limousine and airport transfer service from Baar regularly invested in Google Ads, but saw hardly any online inquiries.
On the old WordPress site, the only contact form was only via the navigation point contact can be found at the bottom of the page; the conversion rate was virtually zero.

Cause — Our Analysis

• Hidden CTA — the “Book online” button scrolled down before the form became visible.
• Unclear user interface — Service pages such as airport transfer or Taxi Baar offered information, but no immediate next step.
• No tracking — Google Analytics lacked goals; real leads were not measured.

Solution — The Complete Relaunch

The New User Journey

1. Ad click — e.g. on “Taxi Baar”.
2. Landing on a topic-related page with an instantly visible form and CTA.
3. Booking in < 60 seconds — after step 3, the team receives a structured request.
4. Alternatively: WhatsApp or phone — one click is all it takes.

Scores

• Form conversion rate ≈ 4% instead of < 1% earlier.
• Ø 12 additional booking requests per week via the multi-step form.
• Ads cost per lead dropped by 52% as real conversions are now being optimized.
• Organic top 5 rankings for “Taxi Baar” and “Flughafen Zug”.

Hyperpage Role

Hyperpage was responsible for UX audit, story-based copy writing, design and Webflow build, and GA4/Google Ads implementation. The CMS allows the customer to create future special pages (for example for WEF Davos) to create by yourself.