Vorhang nach Mass: From PrestaShop to Shopify

Initial Situation:

‍The previous Prestashop store of Vorhang nach Mass was outdated. It was neither responsive nor future-proof, and the lengthy checkout process combined with slow loading times resulted in poor conversion rates. Additionally, the platform significantly hindered marketing efforts. The shop featured numerous custom functionalities, including a curtain configurator, a price calculator, the ability to order free fabric samples, and specific document templates such as automatically generated invoices. This complexity made migrating to a new system challenging.

The Problem:

• Outdated Technology: The Prestashop store was not responsive and lacked adaptability for future requirements.
• Poor User Experience: The lengthy checkout process led to low conversion rates.
• Complex Features: Custom functions like the configurator, price calculator, and document templates complicated maintenance.
• Marketing Obstacles: The platform lacked efficient integrations for modern marketing.

The Solution:
To overcome these challenges, Shopify was selected as the new e-commerce system. Shopify stood out due to its flexibility and expandability, enabling the implementation of all required custom functionalities:

• Configurator and Price Calculator: Intuitive product selection tools were seamlessly integrated.
• Free Fabric Samples: The ordering process for samples was streamlined.
• Document Templates: Automatic generation of invoices and other documents was implemented.
• Single-Step Checkout: The purchasing process was significantly simplified.

Additionally, modern payment methods such as Twint, Apple Pay, PostFinance Pay, and Google Pay were integrated to offer customers greater convenience and flexibility.

The Benefits:
The transition to Shopify brought numerous improvements:

• Massive Increase in Conversion Rate: Thanks to the single-step checkout, the conversion rate increased twentyfold.
• Enhanced User Experience: The responsive website and simplified checkout process improved customer satisfaction.
• More Efficient Marketing: Shopify integrations facilitated the execution of marketing campaigns.
• Improved Visibility: SEO and SEA were significantly enhanced, leading to increased traffic and revenue in the long term.

Conclusion:

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Switching from Prestashop to Shopify provided Vorhang nach Mass with a modern, scalable, and user-friendly e-commerce solution. The new system not only resolved the technical and functional problems of the old shop but also laid a solid foundation for sustainable growth and stronger market presence.

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